The biggest fuzz I have ever heard is” Ah! Branding is easy & cheap!”, “We just need to get a logo done with stationeries, that’s it”. Well, that’s not it.
Building a brand from the ground up that stands out is no easy task
Questions that might disturb you all while,
“What should it look like?”
“How should it make people feel?”
“Will it resonate with my target audience?”
These are questions that inevitably come up when you start thinking about how to connect the dots between what you’re selling and who you’re trying to reach.
Whether you've got nothing but a business idea or want to pivot your existing brand, here's what you need to know about building a strong brand identity for your business.
What exactly is a “brand”?
A brand isn’t just a recognizable name and logo that distinguishes you in a crowded market.
Your brand is how people perceive you wherever & whenever they interact with your business—both the impressions you can control and the ones you can't.
When you think about it, people have brands too. We each one have a name, a face, a style, a way of communicating, different impressions we make on different people, and what they say about us when we’re not in the room. We know better if it’s impacting them in a good sense or not.
Likewise, businesses have names, products, logos, colors, fonts, voices, and reputations to manage that makeup who they are and affect how they’re perceived. Hence people react according to it.
You can't build a brand without being consistent and maintaining that consistency as you extend your brand to every part of your business. But it all starts with establishing what that consistency is going to look like and the feeling you want it to evoke.
How to Build a Brand
Building your own brand essentially boils down to 7 steps:
1. Learn & research about your target audience.
2. Competitor analysis, brainstorm what they are doing (look for positive things only)
3. Fix a business name & get started with logo design.
4. Decide brand aesthetic, brand voice, tagline & brand personality.
5. Stick to your vision always, create your content, product, identity around it.
6. Try communicating to your audience through social media or through your website
7. Get user-friendly websites with easy navigation for your customers to shop.
You might need help in a few of these steps, reach out to us for any assistance
While you might revisit some steps as you pivot your brand, it's important that you consider each aspect as you shape your brand identity.